Events Sponsorship & Marketing Case Study Blog Report
Overview of the company - Background 100PLUS was created in the year 1983 by Fraser and Neave Limited. This drink was created to commemorate 100 years of Fraser and Neave Limited Asia. Being the home grown brand of the popular isotonic drink in Singapore, 100PLUS has sponsored many sporting events in Singapore such as 28 th National SEA Games. Created in 1983 primarily targeting marathon runners, now it has become a drink that everyone loves, now 100PLUS has been established to become Singapore and Malaysia number 1 isotonic drink. - The company 100PLUS works in the Food and Beverage industry as the company only sells products that are isotonic sports drinks. - There are only 3 different types of product category that 100PLUS sells, 100PLUS carbonated, 100PLUS zero, 100PLUS active. With also 100PLUS Carbonated having 4 different types of flavours to choose from. Each type of product has different ty...